The Business of AI

Young woman on touchscreen dimensional monitor

Learning AI is no longer something to ponder for the future. It is now an essential component to transform productivity, build critical-thinking skills, and strengthen your career potential. Today's job market offers enticing opportunities for those who not only understand AI technology, but comprehend the business impacts for those who embrace and integrate this technology.

The Business of AI course, in partnership with UC Santa Cruz Silicon Valley Extension, is open to anyone seeking entry into understanding and applying AI technologies. This course is conducted as an immersive hands-on, workshop-style environment and uses AI tools extensively to learn the tools, strategy and governance for success.

Course Content Focus:

  • An introduction to this technology
  • An overview of types of learning (machine learning, deep learning, neuro-linguistic programming, and autonomous systems
  • Understanding the business and managerial implications of AI
  • Becoming better at using AI technologies
  • Learning to successfully integrate AI into your organization
What You Will Learn: 

Core AI Models

  • OpenAI (ChatGPT)
  • Google (Gemini)
  • Perplexity

Business and Market Tools

  • Understanding the business and managerial implications of AI Market Research:

    Gather deep data and consumer trends

  • Becoming better at using AI technologies Website Creation:

    Build functional sites with AI help

  • Learning to successfully integrate AI into your organization and workflowsAd Campaigns:

    Design, test, and launch targeted 

  • Utilizing business-specific tools for deep market research, website creation, and creating ad campaigns

This course is offered in partnership with UCSC Silicon Valley Extension Professional Education logo